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Sinister Diesel's Blog


Sinister Diesel Reviews: Performance, Quality, and Customer Service

Customer First Approach

What makes Sinister Diesel's customer service so different compared to the rest of the industry

by Hugh Jackson • May 28, 2024


Sinister Diesel Customer Service Overview

Sinister Diesel is renowned for its outstanding customer service, ensuring every customer receives exceptional support and care. Our knowledgeable and friendly team is dedicated to providing timely and accurate assistance, whether it’s answering product queries, guiding installation, or resolving issues. Sinister Diesel prides itself on its commitment to customer satisfaction, offering comprehensive warranties and hassle-free returns to ensure peace of mind. With a focus on building long-lasting relationships, Sinister Diesel consistently goes above and beyond to exceed customer expectations, making them a trusted and reliable partner in the automotive performance industry.

We pride ourselves in the fact that we currently carry over 15,000 5-star reviews.


Link to our reviews: Shopper Approved Reviews - Google Reviews


Common Sinister Diesel Misconceptions

Sinister Diesel is suing over the color blue

Sinister Diesel is not suing over the color blue. We do possess a legal trademark for the color blue in the aftermarket diesel parts industry, but we have never taken legal action with it. This leads us into our next question

Why did Sinister Diesel trademark the color blue?

When you think of brown shipping trucks, what company comes to mind? How about green tractors? Companies like UPS (Brown), John Deere (Green), Target (Red), and Tiffany & Co. (Blue) have successfully trademarked colors to create strong brand recognition. While this can be a powerful marketing tool, it also comes with significant challenges. 

As the influx of Chinese-made parts increased, so did our volume of customer service issues related to counterfeit products. Our Customer Service team is inundated daily with complaints about products we never manufactured. These counterfeit items all use our brand's distinctive color and even photoshopped version of our own photos with logos removed. Before we even trademarked the color blue, Sinister Diesel was already recognized in the Diesel Industry for the color. This is the key ingredient to being able to establish a color as a trademark. A company can't just apply for the color, we have to put together a case regarding brand identity and the color that signifies that.

To combat this influx in Customer Service, we utilize our trademark rights to remove 10-20 Chinese knock-off listings each week. Despite our efforts, we've taken down nearly 500 listings of cheap, inferior knock-offs to date. These counterfeit products cause numerous problems for unsuspecting customers, from splitting welds and deteriorating hoses that leak. Many customers mistakenly believe these knock-offs are our products. 

Sinister Diesel parts are made and manufactured in China

We aren't sure where this rumor started, but we want to set the record straight. Our facility is located in Roseville, California, and we have proudly offered numerous facility tours to our walk-in customers over the years. We are transparent about our manufacturing process and take pride in showcasing our state-of-the-art CNC machines in action.

Our welding area is open for customers to see, and we frequently post updates and behind-the-scenes looks at our manufacturing facility on social media. We stand by the quality of our parts and high-end aesthetic they provide.

At our core, we are committed to maintaining the highest standard of craftsmanship and transparency. When you choose our products, you're choosing unparalleled quality 


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